Eurogames Barcelona 2008

NEW SURVEY: Gays More Likely To Read Blogs

A national survey by Harris Interactive shows that gays and lesbian adults are more likely to read blogs and be members of social networking sites than heterosexual adults are.

The survey found that 55% of adult gays and lesbians read some kind of blog, compared to 38% of adult heterosexuals.

The survey from Harris Interactive comprised 3,000 U.S. adults, of whom 404 self identified as gay or lesbian.

Similar results were found regarding social networking sites. Fifty-five percent of the gay and lesbian adults surveyed said they were members of Facebook, compared to 46% of heterosexual adults who are on the site. Results for MySpace were similar as well, with 43% of gay and lesbian adults being members compared to just 30% of heterosexuals.

“In several years capturing trends, we see again that gays and lesbians are not only looking to stay well informed but also to expand their key social, professional and personal connections online”, said Bob Witeck, CEO of Witeck-Combs Communications. “As companies work to make the most of their advertising budgets in the current economic climate, blogs and social networking sites are an even more powerful cross-section of opportunities today when reaching out to this market.”

You can read the full Harris Interactive survey results here. http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1300