COMMENTARY: Who's a Pretty boy?
Aug 16 2009
Male grooming in the mainstream ... "You're worth it," Pierce Brosnan says in a new ad for L'Oreal Men.Women have known for years that beauty is important. But, as men come
under similar scrutiny, male grooming is back in fashion, writes Howard
Jacobson.
To any straight man born before about 1970 the idea of male beauty - of
men being thought beautiful or going out of their way to make
themselves beautiful - was, and in part remains, embarrassing.