How important is it to know a hotel is gay welcoming when you travel?

A new travel site - http://www.theloveland.net/ - offering tourist information, cultural programs and packages has been launched with the aim of encouraging travellers to visit Brazil for the São Paulo Gay Pride Parade. With contents in English, the site - theloveland.net has been launched with information about the São Paulo Gay Pride Parade, which happens on May 25

The objective is to promote Brazil as friendly destination for the GLBT (Gay, Lesbian, Bisexual and Transgender) public and to motivate foreign tourists visiting the event to see other destinations in the Country. On the site there is information about the simultaneous cultural programs to the event, links for tourist packages suggested by Brazilian Association of GLS Tourism, ringtones, downloads of pictures of the favorite Brazilian destinations for these tourists and related links.

Ref : http://www.theloveland.net/