Have you ever been Blindfolded or Blindfolded someone during Sex?

In Twenty Million New Customers: Understanding Gay Men's Consumer Behavior, readers interested in marketing trends and marketing psychology will leave all the dark, homophobic myths surrounding gay men's consumer behavior behind where they belong -- in the closet -- and find an enlightening and informative study of why gay men buy the consumer goods and services that they do. Featuring a day-in-the-life tour through the shopping styles of 44 gay men, this collection of scholarly and yet personal data from the field of business and marketing gives consumers, business managers, and, most importantly, those in the clothing industry itself, a clear reflection of what drives the gay man to buy, wear, and endorse certain clothing styles.

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